One Stroke Painting and Nail art Pricing

One Stroke is a fantastic painting technique which has been around for years. Traditionally it was used for decorating furniture, pottery and trays. It’s a lovely technique where you load at least two separate colours onto a brush and blend to create artwork with highlights and shading. I’m sure we can all remember a piece of furniture or a special box from our grandmother or an older aunty which was decorated with blended flowers.  

Landscapes have also been painted with one stroke. Even Bob Ross, a famous American artist who had his own television programme in de 1980’s called The Joy of Painting, combined this technique alongside other techniques to create trees, rocks and stones which were part of his landscape masterpieces. If you’ve never heard of Bob Ross, then I truly recommend you have an afternoon off, put your feet up and relax whilst watching him on YouTube. It’s lovely to watch and listen to!

One stroke takes time to master, but saying that, it is a technique suitable for beginners. The results you end up with look beautiful, but you do not need to be an artist to learn. I focused the one stroke beginner training on people who have never attempted this technique before. I hold your hand and take you step by step through the techniques to help you on your way.

I started off doing one stroke on my holidays. I would take my paints, paint book and nail magazines with me and sit outside our tent and practise my strokes. It’s always been my favourite technique and I think this is because I love everything to do with flowers. I really enjoyed doing this on holiday but rarely practised when at home. Needless to say I made slow progress. It’s only in the last year that I’ve picked it up again and do it much more regularly. Practising often means you make good progress, and this is something I will continue, and I hope I’ve inspired you to do the same.

Once mastered this is a quick way of making a beautiful nail art. You can make it as simple or as complicated as you wish. If you have an ombre or glitter background you could decorate just a couple of nails with a simple 5 petal flower. This would only take you a couple of minutes. If you want to add more depth to your design then you paint flowers made up of more layers and using a small detailer brush to add highlights or a small paint brush to add shading. These techniques will be covered in the one stroke advanced training which has yet to be published. You may even want to paint on all the nails which may keep you busy for 20 or 30 minutes.

You can use one stroke for more that just flowers. You can create abstract shapes, so it looks like flowing material, butterflies, or even parts of unicorns. There are so many possibilities. I explain in this training how to make one stoke with acrylic paint, but it is also possible to do it with paint gel. The technique is nearly the same, but you just have to make sure you flash cure (putting the colour pop into your lamp for 10 seconds) between the first and the second layer of gel and use separate brushes which you keep only for use when painting with gel.

Of course, this is all nice to practise in your free time or when on holiday, because it’s so relaxing and you can really take your time. But when creating nail art for your customer you are incorporating extra services and you would be wise to charge accordingly. Working out the price of nail services and nail art can be difficult, so I will give you some advice of how you can go about doing this.

Please remember there is no right or wrong way about how to price your nail art; it’s a personal thing and you must choose what feels right for you.

Pricing nail art

Time is a  good indicator of the price you can charge. If for example you charge €30 for a nail service which takes one hour, you could use that as a reference. If you decorate a nail and it takes you 5 minutes then you can calculate €30/60 to give you your price per minute. Then multiply by 5 to give you a price of €2,50.

Maybe your customer would like something on a few more nails and it takes you 15 minutes extra then calculate €30/60×15=€7,50.

This makes it clear and easier for your customer to see why you charge different prices for the level of art which she receives. You may offer some extra accent details to your design such as gemstones or Swarovski crystals. Bear in mind that these should also be added to your pricing.

If you decorate only 2 nails and the design is very detailed, then feel confident to charge a fitting price for the unique masterpieces which you have created. Too often I see nail technicians creating beautiful art and giving it away for free or charging a very low price for bespoke hand painted art.

I suggest you could make a lovely price list for your nail art and place it in a prominent place so that it is clear for your customer how much she has to pay.

Display your art

There are many different ways of displaying your nail art. You could for example put the four designs which you have learned from this training into a small frame on your nail desk. Or you could stick them on your nail lamp, become creative and think of fun ways to display your work.

Your customer will be intrigued by your work, and I recommend you offer her a free complementary art on one or two of her nails. She will love you for this, and you will have the opportunity to practise. The next time she comes in I bet she’ll choose it again, but this time you can refer her to your price list.

Your designs will make you stand out from the crowd, and it’s a great way of increasing your revenue!

Click the picture to go to the One Stroke Online Training